In personal relationships, most disputes are ego-driven and pointless, so just concede. Business negotiations are different: money and other people's livelihoods are on the line, so you have to fight hard and leave your ego at the door.
Chapters
In your personal life, your love life, your social life, things that you argue about 90% of the time are stupid, worthless points. They're really a waste of time. It's all about ego, and ego is obviously the worst trait any human has. But in business, you can't just give in to points because you don't have an ego. You're negotiating because it's your business, it's financial issues, it's your company. Other people around the company are relying on you in these negotiations. You really can't compare negotiating for your business as you do in your personal life. My standpoint is, in my social life, in my my personal life and my romance. Just give in to everything. Life's so much easier.