In this short video, Steve Varsano walks viewers through the two most recent holiday/New Year greeting cards he has designed. He explains the visual concept of each card—first, a simple airplane motif paired with the phrase “Soar into 2014,” symbolizing a transition from a year of austerity to a year of capitalism; second, a more elaborate design where the airplane shape is formed entirely by the card’s text. Throughout, Varsano reads favorite quotes printed on the cards, such as “Achieving life is not the equivalent of avoiding death,” “Disrespect for the impossible,” and a holiday wish that calls for renewed acceptance of capitalism. He emphasizes his personal belief in capitalism and entrepreneurship, framing the cards as both artistic expressions and a vehicle for his ideological message, while also encouraging readers to ignore naysayers and pursue bold ideas.
Chapters
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