Steve VarsanoFounder at The Jet Business

Taking you on a tour of my show room in London!

Name: Taking you on a tour of my show room in London!
Uploaded: 2025-03-18T17:59:13+00:00
Duration: 26 s
Channel: Steve Varsano
Description: In this video, the showroom owner explains that he built the world’s first street‑level corporate aviation showroom on Park Lane in London, deliberately…

18 Mar 2025 · 0 min

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0:26

In this video, the showroom owner explains that he built the world’s first street‑level corporate aviation showroom on Park Lane in London, deliberately choosing a high‑visibility location where private‑jet owners regularly pass. He installed a full‑size Boeing business jet in the front window as a bold marketing display, exposing the roughly 90,000 daily pedestrians to the product. The strategy has proven effective: many passersby have walked directly into the showroom and purchased a jet, demonstrating the power of foot‑traffic‑driven, visual marketing in the ultra‑luxury aviation market.

I built this showroom to sell private jets. It's actually the first street-level corporate aviation showroom ever built. And the street I picked? Park Lane. London is the center of the earth, and all the private jet owners will pass through here at least a couple of times a year. And I put this Boeing business jet in the front window of my showroom so that the 90,000 people who pass by here every day see it. It's a marketing tool, and it works. We've had so many people just walk in right off the street and actually buy a jet.