Steve VarsanoFounder at The Jet Business

The biggest risk I've ever taken!

Name: The biggest risk I've ever taken!
Uploaded: 2024-02-14T23:02:57+00:00
Duration: 39 s
Channel: Steve Varsano
Description: During the 2008 financial crisis, the speaker decided to launch a client-facing business after eighteen months of doubt and experimentation. Friends…

14 Feb 2024 · 1 min

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During the 2008 financial crisis, the speaker decided to launch a client-facing business after eighteen months of doubt and experimentation. Friends called the idea nuts. He committed everything in one all-or-nothing move, risking total loss.

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How can I build a place to get my clients to come and see me? I played with it for about a year and a half. Devil on one shoulder and the angel on the other. Yeah, do it, do it. No, don't do it, you're an idiot. No, do it. And everybody I asked told me I was nuts to do it. And finally I just said, you know, I don't care, I'm getting older. I mean, I'm gonna either do it now or not do it. It was a year after the financial crisis in 2008, so it was really stupid. It just has to be something different. So I created this whole idea and I probably sketched it with this designer a year, 15 times. The guy thought I was crazy. And then I decided one day, I said, you know what, I found a spot, let's go right now. And at that moment, I just decided to throw all the eggs in one basket and said, "Potluck, man. Either I lose it all or I don't." So, here we are.