The Jet Business Al Arabiya Feature May 2015
The Al Arabiya feature presents the launch of a unique private‑jet showroom in an upscale London neighbourhood, a full‑scale replica of an Airbus A319 cabin valued at about $90 million. Owner Steve Varsano, who runs a business‑jet company, explains how the space lets ultra‑wealthy clients walk through a real‑size cabin, use a bespoke digital app to input budget, range and equipment preferences, and receive a tailored aircraft recommendation. The segment highlights the importance of face‑to‑face negotiations with high‑net‑worth buyers, the integration of smart‑tablet controls, and the broader market context: roughly 20,000 business jets are in service worldwide, sales have risen about 5 % annually since the post‑crisis recovery, and the Middle East fleet is projected to grow from 500 to around 1,400 jets by 2020. The report underscores how this showroom aims to make private‑jet purchasing more tangible and personalized for a discerning clientele.
Chapters
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