The reason I built the worlds first private jet showroom!

The reason I built the first and only aviation showroom in the world is because nobody else has. I had to be different. Everybody in our industry today lives off a mobile phone and a laptop. That's their business, that's their office, and to me it just doesn't seem right. You're trying to sell a $10, $30, $50, $80 million piece of equipment, and I just think that the clients deserve to have a little bit better level of service than just having somebody talking on a mobile phone or laptop. The other big reason is because I wanted to get in front of people and to educate them, and it's hard to do that off of a laptop and off of a a mobile phone. Most of the time you're meeting with a client in the restaurant or you're meeting in their office when people are coming in and out. You're doing a Zoom call and it just is not the same thing as if you're sitting in front of this giant video wall and being able to take somebody through a very, very comprehensive experiential journey through an app, through a process. And no matter what question that you get asked in this process that we have here in our showroom, I can sort of pivot to the direction that they want to talk around. So you're not like an