Steve VarsanoFounder at The Jet Business

What exactly is the trade secret for people who come into my showroom?

Name: What exactly is the trade secret for people who come into my showroom?
Uploaded: 2025-03-23T23:13:27+00:00
Duration: 1 min 25 s
Channel: Steve Varsano
Description: In this sales‑style video, the speaker argues that the real "trade secret" for attracting showroom visitors is not a hidden tactic but the practical…

23 Mar 2025 · 1 min

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1:25

In this sales‑style video, the speaker argues that the real "trade secret" for attracting showroom visitors is not a hidden tactic but the practical, quality‑of‑life advantage that corporate jet ownership provides. He quantifies the average corporate jet’s usage at about 400 flight hours per year, noting that this translates into roughly 33 additional eight‑hour workdays for executives compared to commercial airline travel. The time savings stem from eliminating pre‑flight check‑in, security, luggage handling, and body searches. Beyond the saved time, the speaker highlights on‑board productivity benefits—privacy for confidential calls, the ability to work uninterrupted, better rest, higher‑quality meals, and the refreshing effect of lower cabin altitude—resulting in executives arriving at destinations more refreshed and ready to work. The overall message positions private jet access as a strategic advantage that enhances executive availability and overall business efficiency.

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What's the trade secret that you see with the people sitting down here with you? Well, it's not really a trade secret, it's practicality and quality of life, creating time. I actually calculated the average corporate jet flies about 400 hours a year. If you think about what that means, the airlines have like that 100,000-mile— 100,000 miles is about 200 hours of flying. So the average corporate owner is flying 300 hours, but the jet's flying 400 hours because they're either renting it out for other people to use or other people in the company using it. Just think of an average plane is flying 400 hours, and if you just You just take 200 hours of that. The way I calculate is that a corporate executive that has that plane can add another 33 8-hour days onto their year. If you're a big company, what is having your senior team or your C-level suite people available for 33 more days a year? That's a lot. And that 33 days is calculated by going to the airport 2 hours in advance. Then when you get off the plane, you have to wait for your luggage, go through security, and you got to get your body searched. And if you multiply that by the number of days, hours, that's how I come up with that number. That does not even include the productivity activity that you have once you're on the plane. So you have access on the telephone, you have the privacy of bringing other people from your company, you get so much more work done on the airplane because you don't have people listening in and hearing what you're saying, you get to sleep if you want, you can eat like decent edible food, the cabin altitude pressure makes the trip so much more refreshing so when you get where you're going you're more fresh and ready to go to work.