Steve VarsanoFounder at The Jet Business

What makes The Jet Business showroom unique!

Name: What makes The Jet Business showroom unique!
Uploaded: 2024-11-11T16:00:37+00:00
Duration: 28 s
Channel: Steve Varsano
Description: In this brief interview segment, the speaker explains the genesis of the Jet Business showroom, a one‑of‑a‑kind facility designed to attract…

11 Nov 2024 · 0 min

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In this brief interview segment, the speaker explains the genesis of the Jet Business showroom, a one‑of‑a‑kind facility designed to attract international aviation clients. After the fall of the Berlin Wall and the end of the Cold War, Russian and Chinese airlines began purchasing large numbers of aircraft, but the speaker found it impractical to travel to those distant markets due to cost and time constraints. To overcome this barrier, he conceived a novel showroom that would bring the clients to his location instead of the other way around. Despite being labeled “nuts” by many, he persisted with the idea, built the showroom, and ultimately succeeded in drawing the targeted customers.

One question about this beautiful construction here. What gave you the idea? Yeah, it doesn't exist anywhere in the world, actually. Wall in Germany came down, the Cold War with Russia ended, and then they started buying all the airplanes. So I wanted to go see these clients, but I couldn't. I mean, it's hard to get on a plane and fly to Russia and to China. It takes too many days, it's too expensive. So I came with this crazy idea. How do I build something that I can get the clients to come and see me? I mean, most people told me I was completely nuts, but, you know, I did it and eventually it worked.