Steve VarsanoFounder at The Jet Business

Why I have a metal business card.

Name: Why I have a metal business card.
Uploaded: 2025-01-27T15:43:50+00:00
Duration: 29 s
Channel: Steve Varsano
Description: In this short monologue, the speaker explains why he chose to create a metal business card instead of a conventional paper one. He argues that typical…

27 Jan 2025 · 0 min

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In this short monologue, the speaker explains why he chose to create a metal business card instead of a conventional paper one. He argues that typical cards are ignored, discarded, or forgotten, whereas a metal card invites people to look at it, feel its weight, and keep it. He shares several anecdotes: a colleague still has his card after five years on a desk, a child found one on the street and gave it to his father, who mailed it back because he recognized its importance. The speaker emphasizes that the metal card serves as a memorable marketing tool and offers to provide copies to anyone who wants one.

First impressions, when you give somebody a business card, usually people don't even look at them. They take them, they stick them in their pocket, when they get home they throw them in the trash can. This was something that was a unique kind of thing. I wanted people to look at them and feel them and touch them. People come up to me saying, "Oh, I remember you're the guy that gave me that card 5 years ago, it's sitting on my desk." Somebody found one on the street one time. A kid found it on the street, gave it to their father, and the father said, "I had to mail this back to you because it must be so important to have a card like this." It's really one of the most amazing marketing tools, and if anybody ever wants a copy, I don't care, but it was a great, great idea.