Steve Varsano installed an Airbus A319/A320 fuselage in his London showroom window as a marketing draw. The plane section creates a luxury experience with moving-cloud window views and a dining area, positioned between Belgravia and Knightsbridge to become a neighborhood landmark.
Chapters
This is an Airbus 319, Airbus 320 actual cross-section of the aircraft. I didn't really build this thing in here, put it in the front window really to sell Airbuses or Boeings. The real reason was a marketing gimmick to catch the people's eyes in the window. But whenever people come to see me here or anybody walks in off the street, they usually get put in here for a little while, get the feeling of sitting in the ultimate corporate jet. So this is really the feel inside.
On the windows, it's like you're flying through the moving clouds. And this usually, we have a separate dining room here. We have meetings in here. We have lunches or breakfasts. This is here.
This is absolutely the best table for a meal in London. You don't get any smell of the cars, you don't get the noise, and you get a great view of the park. Well, see, back then I didn't really have much of an interest in jets.
Even if you don't have an interest in jets, I feel like when the time comes in your life, something in the horizon, you just don't forget this place. Because especially if you live in London, you're driving down this road multiple times a week, so it's ingrained in your mind.
I mean, really, between Belgravia and Knightsbridge Mayfair, anybody that comes to London, they're always going to come through here, even if they have to go work in the city
