Steve VarsanoFounder at The Jet Business

Why I made a corporate jet showroom!

Name: Why I made a corporate jet showroom!
Uploaded: 2026-01-25T21:39:07+00:00
Duration: 52 s
Channel: Steve Varsano
Description: In this short presentation, the speaker explains why a physical showroom for corporate jets is essential. He argues that face‑to‑face meetings are far…

25 Jan 2026 · 1 min

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In this short presentation, the speaker explains why a physical showroom for corporate jets is essential. He argues that face‑to‑face meetings are far more valuable than phone or Zoom calls because they convey body language and enable smoother conversation. To create a compelling in‑person experience, the showroom blends three elements—environment, data, and technology. It captures attention with a giant jet displayed in the window and immerses visitors with a large video wall, turning the visit into an experiential, educational journey. The ultimate goal is to empower clients as educated consumers, which aligns with the company’s business plan.

Chapters

People ask me all the time, why do you have a showroom? Do you still need a showroom? I always believe that a face-to-face with anybody is worth so much more than a telephone call, even more than a Zoom call. When you get in front of somebody, you're right in their presence, you feel their body language, you can talk to them much more easily. You can always see somebody in their office, but if they're coming to London, what are you going to do, go meet them in a Starbucks or in a hotel cafeteria? I had to have something creative enough that really encompassed an environment, the data, and the technology to keep them interested. So we came up with this showroom and The showroom incorporates all 3 of those things. When people drive by, we grab their attention by having this giant jet in the window. When they come in, we have this beautiful big video wall. The whole process is an experiential process from an educational standpoint. That's the whole idea—empowering the client, making sure that they are an educated consumer. That's the key to our business plan.