Why I made my showroom

18 May 2024 · 1 min
1:00

Steve Varsano started in aircraft brokerage in 1980, left for 17 years in private equity, then returned to aviation. After the Cold War ended, emerging markets in Russia, India, and China created a surge of corporate jet demand that US aviation companies ignored. He built a showroom to serve these international buyers without traveling to each country.

Chapters

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