Why I put a private jet in the window of my showroom!

The real reason is because, have you ever seen it done before? No. It's something that we needed to make sure that when we get one of our potential clients, or any of my competitors' potential clients, driving by this window outside on Park Lane, they look at that thing, stop short right in their shoes, and say, "What the hell is that?" And the minute we get that sort of instantaneous reaction, you know, we got them. Because now the curiosity is going to be there. Every time they go down that street, they're going to see it. And eventually their curiosity is going to get so strong, they're going to want to walk in here and ask, "What is this place about?" And that's really the art of this showroom—how to get the passing potential client to walk inside the showroom. And it happens quite regularly.