Face-to-face meetings beat phone and video calls because you can read body language and build real rapport. Virtual formats feel rushed and miss the subtle cues that happen when you're in the same room.
Chapters
I don't care if I get in front of somebody for 20 minutes. I could have talked to him for 5 years on the telephone, and that 20 minutes face-to-face is going to change my relationship dynamic over any kind of telephone call. Being in front of the customer, there's just no replacing it. During the COVID thing and everybody picked up on Zoom and all these video calls and everything, obviously it was much better than not seeing the person, and it's much better than just a telephone call because you can put a face to the voice and things like that. But even this kind of a conversation you and I have, and if we were to sit on a Zoom conversation or on a video screen, you can't get the people's body language. You can't really sort of remove any stigma of a thought. You figure out the person's body language and you sort of read it a little differently and you know where you can and can't go in a conversation. Where really on a Zoom call, you got the clock ticking, how many more minutes or seconds. You really are in a rush to get off. You're looking at the clock, you're saying, okay, I'm just meeting the person because I want to get it over with. You're usually, you know, in a shirt and your underwear or something like that. You're not in the space. When you're going to somebody's office,
