YouTube video by Susan Elizabeth Santsche explaining how the brand integrates skincare principles into haircare: specifically, adding enzymes into shampoo (applying enzymes to skin/scalp) so haircare acts like skincare, and formulating conditioners with kiwi and strawberry (using fresh cells) to support scalp and skin sustainability without causing breakouts or aggravating conditions.
Those enzymes. In fact, we're going to be putting an enzyme on your skin, because we know that enzymes digest as skin cells. And so that's one of the properties that we've tried to do with our shampoo, is we put enzymes into our hair care. So it's making our hair care become skin care, because we know that our skincare needs enzymes. So we have hair care that's skin care, and now we have skincare that is safe for hair care. So. So it's kind of a nice complete circle. And then in the conditioner, it's a really nice, robust rinse conditioner, and it has kiwi and strawberry. So we've actually taken fresh cells from all of those items and put them into the products to give your skin and your scalp sustainability without causing breakout and not aggravating a condition that you've worked so hard to get rid of.
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