Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

Adopt Your Marketer Hat

19 May 2026 · 0 min

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0:18

Tamsen Webster explains how to think like a marketer when pitching your idea. Research your audience, figure out what matters to them, and show why they should care, without changing the core of what you're selling.

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