Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

Are We Truly Rational_ Unpacking Human Decision-Making

5 Jan 2026 · 0 min

Watch on YouTube

0:21

Tamsen Webster argues humans aren't rational decision-makers but rather rationalize choices after the fact. We make decisions first, then construct reasons to justify them, not the other way around.

More from Tamsen

0:57

youtube.com

Role-model business-model mismatch_ do you really want that_

4w ago

1:06

youtube.com

Why academics_ ideas are fire-tested_and it matters

1mo ago

0:27

youtube.com

Clip 4_ The Stale Baseline

1mo ago

0:38

youtube.com

Clip 2_ The Finding, Said Twice

1mo ago

0:19

youtube.com

Clip 1_ The Instagram Line_

1mo ago

7:01

youtube.com

Thought Leadership Survey ask

1mo ago

2:14

youtube.com

Axiology_Red Thread Clip Positionality 4

1mo ago

0:24

youtube.com

Axiology_Core Case Clip Positionality 4

2mo ago

0:55

youtube.com

Axiology_The Series Capstone Clip- Positionality 4

2mo ago

0:28

youtube.com

Axiology_A Shared Priority Clip- Positionality 4.

2mo ago

0:35

youtube.com

Axiology_The Stated Cost Clip- Positionality 4

2mo ago

See all content