Tamsen Webster explains why good ideas get ignored: they're not connected to outcomes people actually care about. An if-then frame helps. So does being clear about the effort-to-outcome ratio and what kind of idea you're pitching.
If your concept idea is attached to an outcome that somebody doesn't care about, the way our brains deal with that is as null and void. The whole idea gets tossed out as irrelevant, even if part of it was really valuable. It comes back to why that if-then statement we've talked about a lot becomes so important. But the second piece where is it worth it comes into play is the effort-to-outcome ratio worth it? Once I understand that it could work in principle and I understand how it does work in practice, then I'm looking for, can I assess whether or not that actually makes sense for me with you, for us as a team, organization, political party, community, country, planet? These things all tie together and all rest on the foundation of big, beautiful ideas. But in order to give your idea the best chance of success as possible, it is absolutely necessary that you're clear On what kind of idea is it?
