Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

Clip 2 - The One Question That Instantly Tests Any Idea

12 Mar 2026 · 0 min

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Tamsen Webster explains how to test any idea by asking what deeper principle would have to be true beyond the data or opinion you're seeing. One question cuts through the noise.

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