Create Your Own Message in a Minute

How can you get your really big idea across in a really small amount of space or time? By creating your own message in a minute. That's what we're talking about on this Message in a Minute. I'm Tamsen Webster of tamsenwebster.com. And in order to do this, it really comes down to understanding a couple things. First, that there is an inverse relationship between volume and power. Here's what I mean. The more information you pack into any message in a given amount of time, the less effective it's going to be. So don't try to take what you've got and just speak faster. You actually have to take things out. But what do you take out and what do you leave in? Well, that's where the second piece of information comes in. And the way to remember this is this: every reason has a story. See, anytime someone hears your message, they're looking for a reason to act or not act. And they decide based on a story they tell themselves, a justification, a rationalization about whether or not your information makes sense. So when you're trying to get your message across, you need to boil down and out anything that isn't part of that core story. How does it get them something they already want? How does it align with what they already believe? And how does your new approach represent a different but agreeable shift in perspective from what they see right now? It's all about taking out what doesn't fit that story and leaving in only a new story that leads to new action. If you want more information on exactly how to do that, you can find that in my book, Find Your Red Thread: How to Make Big Ideas Irresistible. But I'm also talking specifically about that topic on my blog and in my newsletter. You can sign up at tamsenwebster.com/newsletter and find the blog post that corresponds to this video at tamsenwebster.com/content.