Creating the Conditions for Change

You've got a big idea, you want it to have impact, and that means you need people to change, right? You need them to change their thinking or behavior. The problem is you can't make people change, you can only create the conditions for it. That's what we're talking about in this Message in a Minute. I'm your host, Tamsen Webster, of TamsenWebster.com. And this idea of creating conditions for change all comes down to a really important factor fact about human nature, and that is action requires agreement. Before you'll do anything, something in your brain has to say, "Yep, this is a good idea." So if you want to create that shift in somebody else, you need to make how you talk about your idea as easy as possible for them to say yes to. Mathematician and philosopher Blaise Pascal put it beautifully when he said that the art of persuading is as much that of agreeing as that of convincing. So what do people agree to? Well, the most common things are what people already want, what they already believe, and how they already see the world. So if you can frame your idea in those terms, not only will you get a one-time shift in thinking or behavior, you'll get a change in thinking or behavior that lasts because people can say yes to it over and over again. If you wanna learn more about how to create that kind of change for yourself or how to create your own message in a minute, you can find more information on all of that in my book, Find Your Red Thread: Make Your Big Ideas Irresistible. I'm Tamsen Webster of tamsenwebster.com. Thanks so much for watching, and I can't wait to see your message and big idea out in the world.