Tamsen Webster explains how to make ideas persuasive by using belief-based arguments that appeal to both rational and emotional thinking. The most effective approach uses concepts so simple they feel inarguable, like proverbs or basic physics, which people can quickly grasp and build on.
when we give people that kind of belief-based argument, that itpa, what we're doing is we're talking to both brains simultaneously. And that allows us to kind of create at least a moment of saying, this is the idea. Now let's, like, everybody understands it really quickly 'cause it doesn't take a long time to get it out. Now let's build. All right, so at the highest level, what we're looking for are concepts, which are really beliefs, that are as inarguable as possible. So places to look for those are honestly things like proverbs where you say slow and steady wins the race or seeing is believing, because generally people were like, yes, that's true. Even more solid are things that are— they're fundamentally principles of science and math, right? What goes up must come down. Gravity, right? To get to zero, every negative needs a positive.
