Tamsen Webster explains how to make big ideas irresistible by constructing the internal story people tell themselves. Her book provides a step-by-step process used with TED speakers, authors, startup founders, and Fortune 10 companies to craft messaging for talks, pitches, and marketing.
If you have a big, powerful idea that sometimes other people don't quite see as powerful as you do yet, then my new book, Find Your Red Thread: Make Your Big Ideas Irresistible, is just for you. But you're probably wondering, well, what makes an idea irresistible in the first place? And as I tell you in the book, the answer is really quite simple. It's to build the story that people will tell themselves about it. Now, what does that mean? Well, what happens when we get new information is that our brain builds an automatic story. In other words, between every question and answer, between every problem and solution, between every issue and idea lies a story. Not a once upon a time story, but a story that our brain builds in order to make those two make sense with each other. So when you came up with your idea, It was the product of one of these stories. And here's the thing, when you can understand how to take that story that your brain built, understand how to rebuild it in somebody else's mind, you have the power of making that idea, that story, as clear and as powerful to them as it was to you. In other words, you are reconstructing in their minds the conditions that made that idea so powerful to your mind in the first place. So in the book, I walk you through a step-by-step process for how to do that. And this isn't just any step-by-step process. This is a process that has been tested now with hundreds of clients and literally dozens and dozens of different applications. My clients have ranged from TED speakers to authors, academics, startup founders, Fortune 10 companies, major universities who are trying to build as content as diverse as marketing materials, TED Talks, book descriptions, workshops, go-to-market messaging, investor pitches. No matter who you're talking to or what you're trying to achieve, this book is designed to be like having me in your pocket, having me give you those step-by-step instructions, help, guidance on the way. So I hope that you are interested and will pick up a copy of "Find Your Red Thread: Make Your Big Ideas Irresistible" because your idea deserves it. And I can't wait to see your Red Thread out in the world soon too.
