Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

Great Ideas Aren’t Found, They’re Built - Message in a Minute

24 Mar 2021 · 1 min

Watch on YouTube

1:20

This content was created by Tamsen Webster. This content was uploaded by Tamsen Webster. This is a YouTube video titled "Great Ideas Aren’t Found, They’re Built - Message in a Minute" (published 2021-03-24). It contains a short, one-minute solo message delivered by Tamsen Webster about crafting and communicating ideas: arguing that great ideas are built rather than found and stressing the importance of giving audiences the pieces they need to understand and find an idea compelling (practical advice on messaging/persuasion).

Chapters

Here's a 1-minute message for you. Great ideas aren't found, they're built. Now, why does that matter? Well, it matters if you want people to understand your idea and what makes it powerful. See, understanding doesn't happen all at once. Your brain is constantly looking for little pieces of information and putting them together until, boom, they all make sense to together. So if you want someone else to understand your idea, you need to give them not just the idea, but all the pieces that will help them make it make sense. And yeah, that means you need to understand what those pieces are and make sure they make sense together. But when you do that, you might just find that people not only understand your idea, they find it as powerful and as irresistible as you do. I'm Tamsen Webster of TamsenWebster.com. This has been a Message in a Minute.