Tamsen Webster explains how to create a moment of truth in communication that forces people to reassess their beliefs. She argues that the right question can make an idea unforgettable and impossible to ignore once you've heard it.
This week's message in a minute: Give them something they can't unhear. I'm Tamsen Webster of TamsenWebster.com, and that particular message in a minute applies when you want to make sure that your message is not only heard but acted on. A lot of times when we are trying to make sure that your message gets across like that, we focus a lot of our attention on making sure that we're presenting the right answers more than on on making sure that we're raising the right questions in someone's mind. But as mathematician Blaise Pascal said, people are generally better persuaded by the reasons that come from their own minds than those that come from the minds of others. In other words, it's when we convince ourselves that we are most convinced. So if you wanna make sure that your message gets heard, you need to create something. You need to give them something they can't unhear. Something that creates what I call a moment of truth. That moment where someone has to choose between what they want, what they believe, and how they've been looking at the situation so far. There's going to be some piece of information that puts those three into conflict with each other, and your job is to find it. If you want more information on how to do that, find my book, Find Your Red Thread: Make Your Big Ideas Irresistible. And you can find more on that at redthreadbook.com. If you want weekly information on making your message as strong as it can be, sign up for my newsletter at tamsenwebster.com/newsletter.
