Tamsen Webster explains how to make your message land by starting with what your audience actually wants, not what you want to tell them. When you begin there, your story starts and they lean in.
I hear it all the time. People say, "Tamsen, how can we get people to pay more attention to our ideas and messages?" And the quick answer, your message in a minute, is that when you know what someone wants, that's where their story starts. See, when we try to add interest and intrigue to our messages, a lot of times we focus on what we wish people wanted, more than on what they actually want. But the way people process new information is as a story. We structure it as a story. And like all good stories, we really engage with the story the minute we know what someone wants. So when you can start your message with what, what your audience wants, then that story starts in their mind and they lean in because they want to see how that story ends. Good news, it's with your idea. I'm Tamsen Webster. This has been your Message in a Minute. You can find more at TamsenWebster.com and sign up for my newsletter at TamsenWebster.com/newsletter.
