Tamsen Webster explains how to generate curiosity by anchoring your message in a question your audience is already asking. Choose goal questions that balance what attracts them with what you can actually deliver.
For any message to create the curiosity you need, it's key to anchor it in a question your audience is already asking. But how can you make sure that goal question is getting the attention it and your idea deserves? That's what we're talking about on this episode of Message in a Minute. I'm your host, Tamsen Webster of tamsenwebster.com. Sometimes when we're choosing these questions, we tend to go for things that are a bit more aspirational than actual. And what I mean by that is that we choose questions that we wish the audience were asking so that they could somehow magically connect them to us. But audiences don't judge just on attractiveness. They judge based on effectiveness as well. In other words, on your ability to actually do the thing that you attracted their attention with. So when you're trying to choose this question, Look for the intersection between attractiveness to them and effectiveness, yours. Find that intersection between something that the audience is already asking and something that you already do. Not only will you give them a strong and effective answer for that thing that they're looking for and maybe just paint a picture of what's possible next, but you are going to be operating from the strongest possible position on your ability to deliver that strong idea and that strong answer that they're looking for. For more information about this and all things messaging, sign up for my newsletter at tamsenwebster.com/newsletter or buy my book, Find Your Red Thread: Make Your Big Ideas Irresistible at redthreadbook.com.
