How to Get Your Audience Interested in Your Message
12 May 2021 · 2 min
1:34
Tamsen Webster explains why you should focus on one compelling aspect of your idea instead of many. She uses a
Tamsen Webster explains why you should focus on one compelling aspect of your idea instead of many. She uses a
If you want to get your message in front of the biggest number of people, then this message in a minute is for you. Here it is: you can't have more than one front door. See, when we're trying to get our message in front of the biggest number of people, we often want to give them the biggest number of reasons why our idea, our product, our service is right for them. But if you've ever been to a building that has more than one way in, then you know the feeling. It's pretty confusing and you might be tempted not to go in at all. The same thing can happen with your audience if they're faced with too many options about your message. So what you want to do is figure out what aspect of your idea will appeal most to them. Which door will they be most likely to walk through? You'll find that not only once they get into the room can you show them everything else about your idea, but you're also more likely to get many, many more people to walk through that door. That's been your Message in a Minute. I'm Tamsen Webster of TamsenWebster.com. If you want more detail about this particular message, then sign up for my newsletter at TamsenWebster.com/newsletter and read more.
