How To Make Your Message More Successful

How can you make people want your idea, your business, your product or service? You can't. But you can make those people who want even something related to your idea much more likely to act as a result of your message. How do you do that? That's what we're talking about on today's Message in a Minute. I'm your host, Tamsen Webster of tamsenwebster.com. So when you're trying to make your message more successful, it all starts with understanding who in your audience is indifferent to your idea and who is ambivalent. See, indifferent people don't care about your idea, what it could do for them, what it could do for the world, and they probably never will. Ambivalent people do care, but they care about something that opposes the idea. So for instance, they care about climate change, but they also care about keeping their home cool and comfortable. That opposition creates inaction. Now, that's important because that action requires attachment to something. And so that's why to make your message more successful, you need to attach your idea to something your audience already cares about. You need to activate that attachment. So how do you do that? Frame your idea as an answer to a question your audience is already asking. Even better if that question contains the thing that they're ambivalent about, like, how can I keep my home cool and comfortable while also taking care of the environment? Answer, your idea. Not only will people be much more likely to act, you will also likely spend a lot less time trying to make a difference with the indifferent, which is a pretty impossible task. Read more about this whole process in my book, Find Your Red Thread: Make Your Big Ideas Irresistible, and much more about this particular video over on my blog at tamsenwebster.com/content.