Tamsen Webster explains the if-then-because framework for presenting ideas. The structure works because it mirrors how we understand cause and effect: if you throw a ball up, then it comes down, because of gravity. The because is what justifies the connection between what something is and what it does.
that if-then is a basic building block of understanding. Babies understand it, dogs understand it, and they don't need words to understand it. If I throw a ball up in the air, it's gonna go up and then it's gonna come down. Why? Because gravity. And that because gravity is the other piece that I believe needs to be in that frame, that Gestalt, that core case for your idea. The what is it? That's the then. The what does it do? That's the if. And then the because, that supports, that justifies why those two things are connected.
