Tamsen Webster argues that storytelling connects people and makes ideas concrete, but it isn't a universal solution for driving behavior change. She suggests broadening approaches beyond storytelling alone.
Don't hate me, but story and storytelling is not the answer to everything. Most of the time we're talking about story in the context of using it to help people adopt ideas. And it's really good from a standpoint of connecting people with you and with the storyteller and with the subject matter, with making it more concrete, with putting it in chronological order to help people understand how everything fits. But when it comes to change, and particularly behavior change, it can help to expand our view a little bit beyond just the storytelling circles.
