Market Your Idea Like a City

That concept is something that you can easily adapt for your idea to ensure that you are not inflicting the avoidable error of irrelevance on it. Think about it a little bit like you are the tourist board for the city of your idea. The city doesn't move. Your idea doesn't change, but how you talk to different people in different areas of the country about what they would enjoy in your city is going to be different. You talk to surfers about your beach. You talk to hikers about your mountains. You talk to shoppers about your shops. But all of it is still in the city. Do you see? Here's one last thing I want to share with you from academia. When you find other people who have studied a very similar, if not the same thing as you, that's good news.