This content was created by Tamsen Webster. This content was uploaded by Tamsen Webster. This is a YouTube video titled "Painting a Picture of What’s Possible" (published December 8, 2021) from Tamsen Webster's Message in a Minute series. The excerpt is an English spoken piece featuring host Tamsen Webster (with an opening line by another speaker labeled SPEAKER A) offering communication and messaging advice: use story to reconcile what people want vs. need, provide a satisfying ending plus a "new beginning" to spark curiosity and commitment, and promote her newsletter and book Find Your Red Thread.
Chapters
Sometimes the change that you're asking people to make falls a little bit more in the what they need camp than in the what they want camp. So how can you still help people feel good about that change no matter which camp they fall into? That's what we're talking about on this episode of Message in a Minute. I'm your host, Tamsen Webster of tamsenwebster.com. When it comes to helping people feel good about a message, it can help to turn to story because the best stories and the best messages resolve that tension between something people want and something that they need with a happy ending where they get one, if not both, of those things. That happy ending satisfies a very human belief that being smart, capable, and good, as I like to say, deserves a reward. But that satisfying ending isn't enough because when it comes to mental movement and actually making change actionable, we need not just that satisfying ending, we need a new beginning because the new beginning, somewhere else to go, some new place to go to, invokes that curiosity that is a key condition for change. So that's why with your message, don't just give them what they want. Or what they need, or both, paint a picture of what's possible. Show them what above and beyond those things they can get by making the change that you're asking them to make. That can happen at the beginning or the end of your message, but make sure to include it so that you get that commitment to that change and that confidence that where they're going next is even better than what they imagined in the first place. If you wanna know more about how to do that, sign up to my newsletter at tamsenwebster.com/newsletter. I write much more every week about these videos and how to put them in practice. And all of this is based on my book, Find Your Red Thread: Make Your Big Ideas Irresistible, which you can find more information on at redthreadbook.com.
