Tamsen Webster explains how to test if your idea has defensible standing. Ask whether it meets skeptic-proof criteria, ties to outcomes people actually want, and uses language your audience already accepts.
Even the best positioning can't save an idea, a product, a service, an approach that does not have a defensible claim, the standing, to be there in the first place. Take an idea that you most wanna gain traction for and then ask yourself, if someone pushed back, could you establish its standing on skeptic-proof criteria? Can you connect that idea to an outcome they already and undeniably want? Can you explain it using words and concepts that they undeniably already understand and undeniably agree are true? In other words, can you establish your ideas' undeniable, irrefutable right to be heard?
