Tamsen Webster explains how two people can look at the same customer feedback and reach different conclusions about what it means. The disagreement isn't about the evidence itself, but about which customers were actually asked and whether their answers apply more broadly.
Imagine a founder who says, "Customers love this new product. I've talked to 10 of them and they all agree it's fabulous." And the colleague says, hopefully out loud, maybe under their breath, "Listen, I agree that talking to customers is a good reflection of demand, but who are those 10 customers? Were those 10 customers that you already had a relationship with? If so, that may not be an accurate reflection of demand." So even when people agree on the kind of evidence that counts, customer testimonials, customer voice, they can still be stuck because one of them is claiming that those results hold everywhere and the other will only say it holds here and only so far. Same standard, different reach.
