Tamsen Webster argues that meeting your audience where they are isn't enough. What seems self-evident to you might not be evident or true for someone else, which is why explanations fail even when you frame ideas as familiar.
Let's say you do succeed at meeting them where they are. You make sure it's relevant. You talk about your idea as involving pieces and parts of what they already know, and they start to see that it is different. And yet something about how you're explaining still doesn't work. Why not? I believe the simple reason is this, that self-evident truths aren't always evident or true to everybody.
