Sensemaking
25 Mar 2026 · 0 min
0:20
Tamsen Webster explains how to clarify the internal argument for why something matters. Making that reasoning explicit makes it easier to explain to others.
Tamsen Webster explains how to clarify the internal argument for why something matters. Making that reasoning explicit makes it easier to explain to others.
This helps you. And what I have found over and over again as I've been working with clients on this is that by being able to understand actually what is that internal argument about why this product or service, this idea makes sense to you, it becomes much, much easier to make it make sense to other people.
