Tamsen Webster explains how to find your big idea by starting with your domain of authority. She introduces the 3 D's framework: what you have Done, Discovered, or Developed. Each reveals unique value that others will want to share.
The secret is to start with your domain of authority. The things that you know from your education, your experience, your background that nobody else knows. I like to think of it as the 3 D's. What have you done, discovered, or developed? So what have you done? What are things that you do every day in your life or in your business that other people don't do? But if they did, it would help them in some way. Second, what have you discovered? Is there research that you've done? Is there something that you stumbled across that other people don't yet know about but again would help other people? And the final thing is what have you developed? A new tool, a new process, a new approach, a new way of thinking about things? Think about what would you be able to offer to other people that they would want to do and share and spread.
