Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

TEDxCambridge TEDx Tip 4: What TEDx advice can apply to any presentation?

31 Jul 2017 · 1 min

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This content was created by Tamsen Webster. This content was uploaded by Tamsen Webster. This is a YouTube video titled "TEDxCambridge TEDx Tip 4: What TEDx advice can apply to any presentation?" (TEDxCambridge, posted 2017-07-31). It contains a short TEDx-style presentation/tip by a single speaker (labelled SPEAKER A) advising presenters to define the one key takeaway that will help the audience achieve what they want—whether a new understanding, piece of information, idea, or behavior—to make every presentation more effective.

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And let me illustrate what not to do and as I answer your question about what to do. Okay. The one thing that you can take from TEDx to make your presentations better is to think about what is the one thing you want people to walk away with that will help them achieve something they already want. Think about what does the audience, no matter what audience it might be, what is their goal walking into your presentation, whatever it might be. What do they want? And then think about what is the one thing that you can tell them that will help them get there. Is it a new understanding of a problem? Is it a new piece of information, a new idea? Is it a new behavior to adopt? But those two things together will make every presentation better every time.