Tamsen Webster identifies three mistakes audiences spot immediately: irrelevance, incomprehensibility, and indefensibility. These signal a deeper problem with coherence. Fix them before your audience does.
All three of these entirely avoidable errors— irrelevance, incomprehensibility, indefensibility— can be identified very early on in your idea. The problem is when they're identified first by your audience rather than by you. So how do we fix this? One way is to understand that all three of those individual I's really fit into one big one, what I like to call coherence.
