Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

The Most Defensible “Because”

11 Jun 2026 · 1 min

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This content was created by Tamsen Webster. This content was uploaded by Tamsen Webster. This is a YouTube video titled "The Most Defensible “Because”" (created 2026-06-11). The excerpt is from a talk/presentation by a single speaker (labelled SPEAKER A) who discusses persuasive reasoning — relying on the audience's own experience as a foundational "because" — and uses the example from Leadership Contract and Vince Molinaro to argue that scaling accountability is required to execute strategic change effectively.

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This is where we rely on the audience's own experience expressed as an axiom or a foundational principle. To use one of my favorite examples from Leadership Contract and Vince Molinaro, if we want to execute a strategic change successfully, then we need to scale accountability because. Now, we could say that's the right thing to do. We could say because it's the data. We could talk about a story or an example where somebody did that and it was successful, or somebody didn't do that and it wasn't successful. The time it would take to support all of those things with each other is often time you don't have.