Tamsen WebsterFounder & Chief Learning Officer, Message Design Institute · I study what novel ideas require to make aha moments possible | Researcher, author, and professional sensegiver for people whose work changes minds

Unlock Success with Just Two Words!

29 Jan 2026 · 1 min

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This content was created by Tamsen Webster. This content was uploaded by Tamsen Webster. This is a YouTube video titled "Unlock Success with Just Two Words!" (posted 2026-01-29) containing a short instructional/motivational talk in which a single speaker explains the concept of choosing a two-word "prime strategy" (a modified noun) to guide new behaviors and initiatives. The speaker gives examples — "curated elevation" (for Neen James) and their own "involved integrity" — and explains the function of the two words (one sets direction, the other sets the standard).

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All you need is 2 words. Now you might be saying, Tamsen, I already picked 2 words. And I'm gonna say, if there's an and in between those 2 words, no good. What we're looking for is a modified noun. We're gonna call this modified noun your prime strategy, meaning it is the first thing that you will test new behaviors, new initiatives, new activities against. And when you've got it, it's gonna sound something like curated elevation, which is the prime strategy for my friend and author Neen James, or my own, involved integrity. Now, these may not mean a lot to you, but the important thing is that they do mean a lot to Neen and me. And what's really important to understand is what function those two words serve. One word sets the direction, the other sets the standard.