Tamsen Webster explains how to frame your message as an answer to the questions your audience actually cares about. Focus on pain-relieving questions that address persistent irritants or urgent problems.
On a previous episode of Message in a Minute, we talked about activating your audience's attachment by framing your idea as an answer to a question they're already asking. But how do you do that? Well, that's what we're talking about on this Message in a Minute. I'm your host, Tamsen Webster of TamsenWebster.com. See, it all comes down to making sure that question you're posing is what your audience actually wants an answer to. To, not what you wish they wanted an answer to. Because what they want an answer to is probably something that's causing them pain right now. And while, as I've said before, that pain is the enemy of long-term change, pain is actually the ally of quick action. So that's why when you're thinking about what question to anchor your message in, you want to pose the pain-relieving question. You want to figure out what question will relieve your audience of either a persistent irritant, something that has just been bothering them day in, day out, and it's something they just can't find relief from, or from an urgent issue, something that is sudden, urgent, important, maybe even an emergency. So think about what those questions might be for your message, and you might just find that you not only satisfy what your audience wants, but you give them what you know they need too. Thanks for watching this episode of Message in a Minute. If you want more information on how to find that question, you find it in my book, which you can find at TamsenWebster.com/book.
