What's Missing From This Message: Lydia Lee

This time on What's Missing from This Message, we look at Lydia Lee's homepage and how she articulates right off the bat what she does well and differently from anybody else. What could make that message stronger? Just a little bit of reframing from the audience's perspective. Let's take a look at Lydia's site. All right, top marks right out of the gate because right here above the fold you see, "Hi, I'm Lydia. I help you build a business that's designed from your strengths, values, and personality." Now this meets that magical requirement that I find that every one sentence or short description of your idea needs to have, and that is it has first something that people want, and second, something people didn't expect. It's both relevant and remarkable. So here's what I mean with Lydia's. She helps you build a business. So if you want to build a business, then you're in the right place because it's relevant. That's the thing that I want. The thing that's remarkable is this idea. It's from your strengths, values, and personality. Now that could be an extension of what you want. You may have landed on Lydia's page already knowing that she does that. But even if you don't and you land here and you're like, huh, well, I want to build a business, but from my strengths, values, and personality, I haven't seen that before. It automatically starts to set Lydia a little bit apart here. I also love the fact that right here on the homepage, she's got find out how, so we know exactly where we can go next. When we click on that, we go to this page, which gives us a little bit more information, but I really want to focus on the homepage. So let's go back there. All right, so we've landed on her page. We've, we've clicked on find out how, maybe, but let's say we're not doing that yet. We still want to scroll. So I like the fact that still above the fold, she's got some references, some credibility builders, credentials seen in The Guardian, Huffington Post, Forbes, Telegraph, Virgin, Elle. Excellent. All right, so the next thing that we would scan here, there's a better way to work. I see genius zone highlighted, I see business you can love. So a couple things here, if you're familiar with the language of the genius zone and that's something that resonates for you, then she's highlighted it so you can just even when you scan it, you're like, oh, this is about working in my genius zone. And again, this outcome that people are looking for, a business that you love. So it's not just build a business, but build a business that you love. Now let's read this part a little bit more deeply. So there's a better way to work. If you're ready to experience meaningful work, it's time to intentionally design your business with your genius zone so that you're building a business you'd love and want to keep for years to come. Now, now reading it a little bit more deeply, I kind of expect reading it that genius zone actually can click on it in case somebody doesn't need necessarily know what it is. So one thing that would make this super strong thing, just a little bit stronger, is define genius zone for people who don't know it. Um, yes, she's kind of using language that somebody would recognize it, but she's done such a good job so far of capturing, uh, people who may not already know that she's the right fit that I wouldn't want them to miss out and feel like they're not smart enough or, or not clued in enough to understand what she means by genius zone. So I think just a little description there of what she means by that. Her approach provides an intuitive understanding of strengths, personal values, and the impact that you want to make to help you deliver and enjoy your best work with a business you can love. So I think it's building on what she said earlier, giving a little bit more information. When we get down to this Who Am I button, that's one thing where I think we could be a little bit clearer there, because when I first see that, I think she's talking about me. I, because people are self-centered. But she's really talking about who is she. And if you click on this, you get to more about Lydia. So I would just suggest a little tweak of language here that allows me to know either no. So learn more about Lydia, learn more about me or about Lydia or something like that. And even though it's all written in first person, there is just something that's just not working quite right for me there. I love the fact that she's asking people to go deeper on her, um, but I just want to make sure that language is clear. I see how I can help goes again to that Work With Me page, which is what she was linking to up front on the find out how. Okay, so kickstart your journey. This is the next piece. Um, start with my personally curated resources to reinvent your work and start a business you'll love. And then she's got 3 choices here, and I really really like, by the way, the fact that she's got these as outcome-oriented. Reinvent your life and work, start the right business, find my 5 mindset shifts, 5 mindset shifts. Oh my gosh, I can't say it. 5 mindset shifts to start your business. I think that each of these is kind of a nice way to set apart some of the 3 major areas of where she might help you work. And then she's got things like let's, let's Learn more, get started, 5 shifts. So one thing that strikes me as I'm reading this is it's a little odd to me that each of those is different because that starts to get me confused, particularly the get started one about what's the first, first piece of information. She actually could use this as a way to solve the problem I was talking about in the section above, which is she could use this section to help me identify a little bit more if I'm the right person, if I'm going down the right path for her and with her offerings. So one thing that Lydia asked me when she sent me her website to review was she said she's not sure she's clear enough to people who are at different phases of readiness, at different phases of doing the work that she could help. I think this is an opportunity to do that because if it's, for instance, start the right business, I would want to put that on the left because that's the, that's kind of procedurally where you would go, right? The first thing you would do is start that right business and then kind of keep going. Then you would reinvent your life and work, then something else. She may see it differently, but kind of— I would want to see these go in the kind of the order of progression that of people that she works with. So, uh, if we were to start there, start the right business, learn how you can repurpose your experience and skills to discover a business That's right for you. You can see if you kind of hover over here, it goes down to a webinar that helps you decide that. This Reinvent Your Life and Work. So in the midst of a career change, learn how to live out your version of meaningful life and work. So this one seems to be more clearly for folks that are not necessarily trying to start their own business, but they really want to feel differently about the work they're doing. And this last one, 5 Mindset Shifts To start your business, overcome your self-limiting beliefs, gain momentum, and start building a profitable business you can love. So it feels like two of these are about starting a business and one of them is about reinvention. Um, if, if she really has three audiences, I'd love to see an offer or some pathway for each of those three audiences. Otherwise, I would separate them more so that it's either I want to start my business or I want to do something that helps me re-engage with the work that I'm doing now. And then I would subsume, I would put the 5 mindset shifts somehow within that path of the start the right business so that you basically say, okay, the first step is get your mindset right, then you're gonna do this. So I would actually, if she's got 3, I would make sure that these are 3 different audiences, make sure these 3 things cover 3 different audiences. If she only has really 2 audiences, I would simplify this so it's 2. All right, let's keep going. Get started. Lydia has— so we've got a great testimonial here. Again, the first-person language on the buttons throws me off a bit because now I think I'm gonna work with Daniel. I know I'm not, but you know what I'm talking about. So, and then connect with me, that makes sense. YouTube, Instagram, Facebook, and then, then we're at the we're at the bottom of her page. So let's look back and think back to everything we've got here. I think we've got a good, clear idea of what Lydia does. I think she— the strongest part of this page is build a business that's designed from your strengths, values, and personality. Reading further in the page, if she really is looking for people to reinvent life and work, I would love to see her tweak that headline a little bit to somehow incorporate those people as well. I help you do the work, right? Or design the work. I help you design the work you love, you know, and, and maybe even the business you love from the strengths, values, and personality. That may be too long, trying to get something along those lines. I think she's got a great use of call to action. Find out how, free strategy call, great ways to lead people further. Nice use of what she's highlighting. I would think about changing the language on the buttons just to line up with how people read. I would consider making her Kickstart Your Journey really an opportunity for her potential audiences to self-select based on the problems that they have and the ones that she solves. And otherwise, I think this is super, super strong, and I would love to see what she does next. My thanks to Lydia for sending me her great website to me at redthreadme@tamsenwebster.com. If you want me to take a look at your message, let's say, hey, it's what you're thinking about your book or keynote description, or it's a pitch deck or something like that, just send it to me at the same address. Thanks so much for watching. I'll see you next time on What's Missing from This Message.