Tamsen Webster argues that "thought leader" conflates two things: what you think and how you think. The real difference isn't the thoughts themselves, but the process behind them.
Thought leader has two words, so there's two concepts that have been put together. It is, by the way, the very definition of what I like to call a core or prime strategy. First of all, the thought is what you think, right? And when we think about that and only that, we run into a couple challenges. Number one, there's always a process behind the thought. So there's what you think, but there's also how you think that got you there. The opportunity is, is that even when the thoughts are the same, what you think and how you think in such a way that brought you there isn't necessarily the same at all.
