This content was created by The Piano Pod with Yukimi Song. This content was uploaded by The Piano Pod with Yukimi Song. This is a YouTube video titled "The Piano Pod meets Ray Mak: How to use comments to grow your YouTube following!" (uploaded November 20, 2020). The excerpt is an interview-style segment featuring Ray Mak discussing tactics for engaging with YouTube commenters—replying to longer comments, encouraging longer replies, and using personal communication to build community and grow a channel. The series appears to be The Piano Pod (host not present in this excerpt).
Chapters
I would believe the selling part is more of like communication. Okay, so when I started, I post and then there will be people commenting on my YouTube. But typically a lot of YouTubers, especially the new ones, they would just let it slide off the comments. They're like, "Hey, nice!" And some of the comments are just very short, just like a heart emoji or like, "Hi!" Hi, you know, so a lot of people, especially musicians, may choose to just ignore those comments. But the moment when you ignore them, they may not come back. But let's say if they say hi, you say, hi, how are you? Thanks for dropping by. And they will be very curious. Oh, this is actually— I'm talking to a person, you know what I mean? So as I grow, then I get like, let's say, 1,000 subscribers, there will be maybe 100 comments throughout the channel. So I will reply to maybe 10 to 20 of them, the long ones. So when I reply to the long ones, I encourage people write long comments. So when I encourage people write long comments, then they are very happy. And the new ones who saw me replying to the long comments, they would be like, "Oh, maybe I should write longer comments so that Ray would recognize me." You know what I mean? I see. Yeah, so it's more of a communication thing. So the more you communicate, the more you will automatically sell yourself because aside from you selling yourself, the people would sell you.