Clay LinkousCo-founder, Linkous Solutions · International Speaker, Executive Coach, and Facilitator / Champion of Physicians, Leadership, the Human Experience, SDOH, Vulnerable Populations, & Neurodiversity.

Build Rapport: Connect Personally Before Business Conversations #shorts

14 Mar 2026 · 1 min

Watch on YouTube

0:31

In this YouTube short, the speaker urges professionals to incorporate a personal reconnection segment into their conversations, especially during rounding or outreach. He suggests asking about a physician’s family, hobbies, recent weekend activities, vacations, or golf preferences to create a human, empathetic link before moving on to business topics. The advice acknowledges that some may already excel at this while others might need to develop the skill, emphasizing the importance of comfort and authenticity in building rapport.

One of the things that we wanna encourage you, and some of you guys are great at this, some of you might need some skill building around it, it might be really uncomfortable, is there should be some part of your conversation that's just reconnecting personally. Like, "Hey, what do you know about the physician's family? What do you know about their hobbies outside of work? What do you know they did this weekend? What's the last thing you heard about their vacation that they took? Where do they like to play golf?" You know, so there should be some piece of the rounding conversation that's very human, that's very personal, and that you wanna get into that connection part before you dive into the rest of it.