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In this presentation, the speaker argues that the next phase of patient experience, as highlighted by a new Becker's Hospital Review report, should move away from chasing survey scores toward a truly human‑centric approach. He emphasizes that achieving this shift requires first improving the physician experience: communication with clinicians must stop being purely transactional and metric‑driven, and instead be grounded in meaning and shared purpose. Physicians should be invited to co‑design the patient experience, with leadership providing radical transparency, shared goals, and a voice that values healers as much as patients. Aligning the organization’s mission with its messaging is presented as essential to realizing a human‑focused future for healthcare.

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