Clay LinkousCo-founder, Linkous Solutions · International Speaker, Executive Coach, and Facilitator / Champion of Physicians, Leadership, the Human Experience, SDOH, Vulnerable Populations, & Neurodiversity.

#HealthcareLeadership #PhysicianExperience #CorporateCulture #HealthcareOperations

17 Jun 2026 · 1 min

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1:04

In this brief commentary, the speaker references Anna Faldi’s article in Becker’s Hospital Review that critiques the healthcare industry’s fixation on corporate terminology such as “provider” and “consumer.” He argues that using such jargon diminishes the sacred physician‑patient relationship, turning it into a transactional, fast‑food‑like interaction. To genuinely improve physician experience and foster a culture of alignment, he proposes a simple operational pivot: replace the corporate labels with the traditional terms “physician” and “patient,” thereby restoring respect and clarity in the relationship.

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Hey, have you noticed how you can't seem to agree on what to call anyone anymore? You know, a great new article by Anna Faldi in Becker's Hospital Review highlights our industry's obsession with words like provider and consumer. But, you know, let's be honest with ourselves. No doctor spent a decade in medical school hoping to become a generic provider delivering content to a healthcare consumer. You know, when we use corporate jargon jargon like that, we accidentally, unintentionally turn a sacred relationship into kind of a fast food transaction. You know, if we want to genuinely improve the physician experience, maybe the easiest operational pivot we can make is to change our vocabulary. You know, let's start calling them physicians, and let's start calling them patients again. Let's build a culture of alignment one word at a time. Hope you find this helpful.