35:11

Clay Linkous from Community Health Systems presents five strategic priorities for hospitals, with physician experience at the center. He introduces AIDET + Promise, a five-step framework for patient communication: Acknowledge, Introduce, Duration, Explain, Thank you, Promise. CHS's HCAHPS doctor-communication scores are 76.2%, with variation across units.

Questions this video answers

Assess quickly whether the patient has accessed the portal, ask what they have read, and respond to their understanding rather than presenting contradictory information. Use the portal familiarity as a starting point for the conversation.

Typically, HCAHPS scores are attributed at the unit, department, or hospital level, not to individual providers. Attribution is usually linked to the discharging or admitting physician, but exact individual scores are hard to isolate unless a comment explicitly names the physician. Local facilities may be able to pull unit‑level data.

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